By Edwin Folven, 9/29/2011
A giant pig balloon flies atop the Capitol Records Building in Hollywood, commemorating the release of the re-mastered collectors version of Pink Floyd’s albums, including “Dark Side of the Moon”. The inflatable pig was featured on the sleeve of the 1976 Pink Floyd album “Animals”, and pig balloons celebrating the release were also reportedly flown over buildings in New York City and London to mark the launch of the “Why Pink Floyd?” campaign. The campaign was launched by EMI, which is releasing CDs, DVDs, Blu-ray discs and music on digital formats, many containing the band’s archive material. The releases are designed to appeal to a wide cross section of fans, with music to excite first time listeners, and super-deluxe box sets targeted to dedicated fans.